Rosie's A2 Media Blog

Tuesday, 7 October 2014

Creating my billing introduction

I am going to use existing crew who have worked within genre before because that will help make my marketing campaign seem even more realistic.

When it comes to the actors in my marketing campaign, I am going to create fictional biographies for imagines A list actors as I will be unable to use real actors in my marketing campaign. Films are most commonly marketed on the basis on the starts who appear in the films and therefore appear.

Lasse Hallstrom
Director
Worked on films inclduing Safe Haven and Dear John - both melodrama films

Deborah Lurie
Composer
Worked on films including Dear John and Safe Haven - both melodrama films

Nicholas Sparks
Writer
Worked on films including The Lucky One, Nights in Rodanthe, The Notebook and A Walk To Remember - all melodrama films

Nancy Richardson
Editor
Worked on films including The Vow and The Last Song - both melodrama films

Aaron Zigman
Music
Worked on films including The Best of Me, The Notebook and My Sister's Keeper - all melodrama films

Amanda Mackey Johnson
Casting Director
Worked on films including The Vow and The Last Song - both melodrama films

Terry Stacey
Cinematographer
Worked on films including Safe Haven and Dear John - both melodrama films

Karyn Wagner
Costume Designer
Worked on films including The Notebook - a melodrama film

Mark Friedberg
Production Designer
Worked on films including Broken Flowers and Far From Heaven - both melodrama films

Denise Di Novi
Producer
Worked on films including A Walk To Remember, The Lucky One, The Best of Me and Nights in Rodanthe - both melodrama films

Bruce Berman
Producer
Worked on films including The Lucky One and Nights in Rodanthe - both melodrama films

Marty Bowen
Producer
Worked on films including The Fault in Our Stars, Safe Haven and Dear John - all melodrama films

Poster Billing Analysis

During my analysis of existing posters and teaser trailers I noticed that one typical convention that kept recurring was the credits or billing that appeared at the bottom of the poster and at the end of the teaser trailer. I am going to include the billing in my poster and teaser trailer so I will analyse existing credits so I can find out the order that things appear in the billing. I will do this for teaser trailers later, but for now I am going to look at the billing of 3 posters from the melodrama posters.

1) The production distribution companies - there is often more than one, sometimes up to 4 or 5.

2) A film by… Name of a director.

3) You often get the name of the biggest star in the film.

4) The name of the film in adverted commas.

5) The names of the rest of the cast.

6) A number of other crew members including casting director, costume designer, production designer, music, editor, director of photography - the order of these things often changes.

7) Executive producers - there are often a number of executive producers.

8) Producers - there are often a number of these (sometimes the biggest star or the director is also a producer.

9) Reference to existing source material based on the novel by…

10) Screenplay

11) Director

Potential Production Companies

I need to research potential production companies that will produce my film so that I can include their logos at the start of my teaser trailer and on my poster. To make my marketing campaign seem authentic, I will also need to include the names of production companies on my billing for my poster and on my teaser trailer.

Below are 5 potential production companies that could produce my film. Each of these companies has a track record for producing films from the melodrama genre.

Temple Hill Entertainment:

Temple Hill Entertainment has produced several films within the melodrama genre including Dear John, The Fault in Our Stars and Safe Haven.

New Line Cinema:

New Line Cinema has produced several films within the melodrama genre including The Notebook and My Sister's Keeper.

Relativity Media:

Relativity Media has produced several films within the melodrama genre including The Best of Me and Safe Haven.

Warner Brothers:

Warner Brothers has produced several films within the melodrama genre including Million Dollar Baby, The Lucky One and Nights in Rodanthe.

Screen Gems:

Screen Gems has produced several films within the melodrama genre including The Vow and Dear John.

Monday, 6 October 2014

Potential Taglines For My Film

I need to come up with a tagline that I will use across my marketing campaign for my poster and teaser trailer. I am going to write a few potential taglines and see which one I like the most. While creating my potential taglines, I've tried to incorporate many of the elements that I've found in existing taglines.

'What would you do if you couldn't escape your past?'
'Love will extinguish the shadows of the past'
'Would you let your love determine your future love?'
'A chance meeting, a troubled past, a forbidden love'
'Never give up on the one you love'

I am going to conduct a focus group to help decide which tagline is most suitable for my film. For this primary research I am going to gather members of my class and after explaining what genre my film will belong to and outlining the basic storyline, ask them to rate each tagline out of 10. I will then collate the results before deciding which tagline to choose.

Tagline Conclusion

When doing research of taglines from existing melodramas, I made note of the elements that crop up time and again.

Words such as love, living, story, you and life came up a lot in the taglines.

Some of the tagline would be a question.

Many of the taglines for melodramas were very direct. By using words such as 'you', it is being direct to the audience.

A lot of the taglines are quite serious and powerful, whether they are addressing illness or a rocky past, which all affect their relationship situation and future ahead.